Sarus enables multiple parties to pool their data in a single data repository and grant query-only access so that it can be leveraged without any risk of leaking confidential data.
Direct or indirect identifiers can still be used for reconciliation. Fine-grained information is fully available for more valuable processing and analyses. No matter how sensitive the input data may be, analysts from each party will only access privacy-safe insights.
Depending on data cleanroom set-up, marketers may also be allowed to push segments of users to the trusted marketing tools without being shared with the analyst at all.
Marketers can extract insights or customer patterns with end-to-end privacy protection and full flexibility.